If you were to take a snapshot of the last few decades and have a look at what has been going on in the global wine industry, you’d be forgiven for believing that European wine production has been the dominant driving force today and historically. In some ways this is true. When you think of fine wines and prestigious wineries, you probably think of picturesque, sloping vineyards in France and Italy basking in the golden sunshine, because this is what is commonly portrayed in the media and in the marketplace.
The world of wine has been notoriously Eurocentric for a long time and this has all but erased the contributions to winemaking that have been made outside of the European market. In fact, if you look back thousands of years you will see that the oldest evidence of industrialised, purposeful winemaking are found not in Europe but in the Middle and Far East. And this is just what we know about so far.
The history of winemaking is much more complex than many people will assume, and sadly a lot of the history has been lost to time over the millennia. All we can really say for sure of ancient winemaking is that human beings and other hominins were making primitive alcoholic precursors to modern wines from the very beginning. As you can imagine, this rich and fascinating history demonstrates that a love of wine and innovation in making wine is not a preserve of European vintners.
Fastforwarding to the modern day, European (and North American) wines are still extremely well represented in the market, but change is in the air. In many cases, wines were always being made outside of the Eurosphere and are just now becoming more known and appreciated in the wider market, and in others advancements are making it possible for wine to be produced in places that were previously not favourable grape growing environments.
A changing landscape
Diversity is not only good for the people directly involved in wine production, it’s also good for the industry as a whole. Opening the floor up to new perspectives and ideas is a huge driver of innovation There are many ways in which the wine industry is becoming more inclusive, some small and some more impactful, but together these changes are opening up the industry to new ideas and ways of doing things.
From the women driving innovation in Pomerol production to those involved with the day to day care and maintenance of the vines, women are becoming increasingly prominent in winemaking. They bring unique perspectives in the ways wine should be made and marketed, and time after time prove that they excel in this traditionally male-led sector and vineyards and wineries that put women front and centre are seeing the benefits of doing so.
The world of wine is also becoming more inclusive as new varieties of grapes are produced. These new varieties are more suited to being grown outside of the Eurosphere, making it easier for people in places such as Africa, Asia and South America to make their name in the industry.
Investment in the global wine industry is also making it more resilient to factors such as climate change. As the weather and climate patterns change, wine growing conditions will become more and less favourable in different locations with some becoming too hot and dry and others becoming too cold and wet, while others still will become more favourable. Essentially this means that wine production will be able to continue despite changes in production and agriculture in general.
It’s not just the people involved in wine production that are changing, it’s also the ways wine is made. As we become more aware of the environmental and ecological impacts of our agricultural activities, we are looking for ways to produce wine that are more sustainable and in tune with the natural world.
Biodynamic wines are made using methods that are much more gentle on the planet, and this goes for the growing of the grapes as well as the processes that take place following the harvest. Growing methods such as these are set to become more prominent in the future, even though wine production is an industry that seems set in its traditional ways.